Last year after applying for a couple of jobs and ultimately deciding to join Burns and McDonnell, I started to get a lot of interest from technical recruiters. I wasn’t fully sure why, but I wanted to understand it and help assess how you can do the same.
I’ve told many people throughout the years that I believe LinkedIn to be one of the most important things that anyone can do to move their career forward.
The reasons are multiple, but one of best reasons is that people who are looking to hire have an avenue to find you. Employers, technical recruiters, and associates may hear of something that you’d be good for and can reach out to you. If you’ve lost your job, you can advertise it to your network and get an army helping you find something new.
To assess the best way to leverage LinkedIn I decided to reach out to the group of technical recruiters who I have personally worked with over the last year. I asked them specifically “what is the number one thing someone can do, add, or say to make you reach out to them via LinkedIn?” The answers that you see below the fold are their words directly and they share several practical steps that you can take to impress these technical recruiters and have them help you find a new job.
What is the number one thing someone can do, add, or say to make you reach out to them via LinkedIn?
As a recruiter I use Linkedin daily, and I’m always looking to further my network of folks that have skills relative to the industries and types of position I’m filling, and expect to fill. I don’t use Linkedin as a way of connecting with people when I’m trying to fill a position. I use it daily to build my network of people that I may want to speak with later. I think that engineers should use Linkedin in a similar way. You don’t want to use Linkedin only when searching for a job. It should be used as a way to further your network and to market yourself. When the time comes that you want to pursue the job market it can be overwhelming trying to dive into Linkedin at once. Also, recruiters use linkedin to identify passive job seekers. 85% of the candidate pool is passive, meaning they aren’t sending out resumes or actively seeking new employment, but they’ll hear about opportunities. Linkedin is a great way to keep yourself informed.
One big struggle for recruiters struggle is to identify what someone actually does because their profile provides no information. For example, if I’m searching for a structural engineer with refined product terminals experience, and I’m looking for candidates that work at B&V, if I’m only able to find profiles that list Company and Job Title, it’s like looking for a needle in a haystack. B&V has numerous service lines, so it’s hard to narrow it down. My advice is to make your profile an abbreviated resume. Use your profile as a way of marketing yourself.
The #1 item I can think of is just to have a complete & detailed profile. Most recruiters including myself typically use LI’s search functions to find profiles that could be matches for our positions. The problem I see is there are potential candidates that would be an excellent fit however they don’t show up in our search to do missing key words. Another way to get noticed by recruiters is to update or change any part of your profile. when this happens LI thinks that since this person updated their profile then they are possibly looking for a new position and in turn alerts recruiters that have ongoing saved searches that match this persons profile.
For me and perhaps any recruiter an absolute must is that you paint a clear picture in your profile. This includes completing your profile in its entirety is a must, if you are not then you’re missing opportunities to show up in search results. Clarity in your profile will alleviate any confusion to who you are as a professional. Every company is different, but using industry accepted language, instead of company specific terminology will help.
Most positions I recruit for when utilizing LinkedIn are ones in which I am trying to target passive job seekers. However, there seems to be a pool of individuals who beef up there profile a bit more in order to attract recruiters or HR staff at competing companies. I will typically reach out to individuals who have a profile that reads similar to a resume and is well connected or has joined many industry groups.
I believe the best way to be noticed on LinkedIn is to expand your network by connecting with individuals, groups and companies in the industry you specialize in and create a profile that highlights projects, responsibilities and career goals. Having buzz words in your profile will increase the likelihood of popping up on a recruiters search so adding technology, software, and specific project terms will help as well.
I search for specific words, therefore listing ALL experience and duties is important. Also if a candidate is not working and actively seeking work, they should note that in their headline. I search for the terms “looking” and “seeking”.
There was a lot there, right? To help condense it a bit more, I decided to break it down into some of my favorite suggestions. Implement these, and it’s likely that you’ll stand out and have recruiters knocking down your door to help find a new job.
- If you’re looking for work, mention it in your headline.
- Expand your network by connecting with individuals, groups, and companies in the industries you want to or do work in.
- Have a complete and detailed profile which reads like a resume.
- Don’t use LinkedIn only when looking for a job, it’s important to keep it up all the time.
- Use industry specific language, not company specific.
Those are the suggestions directly from the technical recruiters on how to best beef up your profile. I will add one more to this list. Connect with recruiters, even if you don’t intend to use their services, chances are that one of your friends or colleagues will be looking for a job someday… it’s always nice to have someone on your side who could possible help them, or you.
So what do you think, do you have any additional tips that these recruiters may have left out?